10 August
Monday
01
Kick off/Intro
Intro on what to expect and what you’ll need. Homework.
The Value LabA 5-week pilot group
Identify your value. Build authority online. Increase your income.Without the influencer cringe.
I started Money With Carla with no idea how I was going to make money out of it. In three years I went from 160 followers to over 100,000 and 3× my income. Now I'm running a pilot group to give you the exact shortcuts it took me three years to figure out and perfect.
Secure your seat
Doors close Friday 31 July 2026, 17:00 SAST
This is for you if
- You want to build an online business
- You want to stop selling hours and increase your income
- You want to give real value to more people
- You want more time and freedom
But..
- You’re scared of putting yourself out there
- You’re not sure how to start
- You underestimate the value you can offer online
- You wish someone could just tell you how to do it
- You feel stuck and need guidance to push you in the right direction
- You’re not even sure what you have to offer
- You want to test something but don’t want to completely give up your job
You don't need a finished business. You don't need a perfect idea. We help you identify and develop your niche, how to talk to them, how to connect with them, how to win their trust, and eventually how to make an income out of what you've built.
By the end of this course
You'll know your niche. You'll understand your offer. You'll know how to create content that builds trust, understand what your audience actually needs, and know how to make sales. You'll know what you can achieve, and exactly how to get there.
And don't worry! None of it is set in stone. You can always change direction as you learn.
What this is- The Five Weeks
17 August
Monday
02
Exercise
Exercise for 1st Session
24 August
Monday
03
The path from niche to income
Work out what you know, what you can credibly help with, and which direction is worth exploring. Understand the path to sales.
31 August
Monday
04
The content, the value. Free versus paid
Choose a first audience, understand what they want, and learn to validate the problem in their own words.
7 September
Monday
05
The stories! The posts start here
Create the hook, story, content and call to action that reach your audience.
14 September
Monday
06
The products. The offers
Turn the strongest direction into one clear offer with a result, format, value stack and first price.
21 September
Monday
07
Time to convert followers into clients
Show the offer to real people, learn from their response, refine the direction, and leave with a focused plan.
We are building this with you, this program is flexible and if there is something that requires more attention, the program might change.
Meet Carla & JJ
Two people who've done this the long way.
So you don't have to guess your way through it.
Carla
Carla built Money With Carla from 160 followers into a real online business, teaching people how to take control of their money and invest with confidence. She now reaches an audience of over 100,000 across Instagram and her newsletter, has taught students in more than 20 countries, and runs her own courses, tools and community, all of it built on exactly the process she'll teach you here. You’ll learn from the mistakes she made.
JJ
JJ is a filmmaker, creative producer, director and cinematographer with more than a decade in television. He's worked on major international productions including Survivor USA, I'm a Celebrity… Get Me Out of Here! (UK & AUS), MTV's The Challenge and Amazon Prime's Eco-Challenge with Bear Grylls, and co-developed a show with NBC executives from Below Deck.
In 2019 he co-founded Thank You Kindly, Bobby, now a SAFTA-winning production company. His real obsession is finding the authentic thread that makes people care: the difference between posting content, and telling a story that actually builds trust.
Join-forces
They met on a show Carla featured on, and joined forces.
Together, Carla and JJ bring the strategy, communication and practical feedback to move you from an unclear idea to a focused offer you can test.
The story — Carla
Money With Carla Changed My Life
More money. More confidence. More purpose.
But I had to start somewhere. I started with 160 followers and no idea what I was going to share.
I didn't have a polished brand, a business plan, or a single original idea nobody had thought of before. What I had was something I understood well enough to explain to somebody else, and enough stubbornness to keep showing up while I worked out how to say it.
I had no idea how to make content. I also did not know how I would monetise it. But over 2.5 years what I have built has generated more financial and personal growth for me than I ever imagined. Much more than my investment job in Switzerland paid me.
And the best part? I can work at home, dictate my entire schedule, take 1 month off when I want to. I am doing life on my terms.
The Value Lab is the guided version of what I had to figure out the slow way.
The problem
You already have what you need. You don't need more ideas, more books, or more things to try.
The internet is full of advice about creating content, growing a following and making money online. The problem is that almost all of it starts at the end.
Before you build a product, post every day, or spend money on a website, you need to understand four things: what value you can offer, who needs it, what result they want, and how to package that value so it's easy to understand.
The Value Lab gives you a practical process to answer those questions and turn the answers into something you can actually test.
Who it's for / not for
This is for you if…
- You know you have useful knowledge, skills or experience, but you're not sure how to package it
- You have several ideas and keep getting stuck on which one to pursue
- People already ask you for advice or help, but you've never turned that into a clear offer
- You want to create a digital product, service or programme, but don't know where to start
- You're willing to speak to real people, test your assumptions and improve your idea
- You want a practical framework, honest feedback and a clear next step
This is not for you if…
- You're looking for a quick online-money formula
- You only want to become a social media influencer
- You're not open to new or changing ideas
- You want more followers just to be famous
Choose your place in The Value Lab
Standard
Everything you need to find what you're good at, turn it into something people will pay for, and start making sales. Live, over 5+ weeks, with Carla and JJ.
- 5+ weeks of live group calls with Carla and JJ$600
- Find and develop your niche$120
- Test the market and validate your idea$120
- Design and package your offer$150
- The insider playbook from Money With Carla$150
- Group feedback and a community to test and share$120
- Build a landing page that converts$150
- 30 November 2026 reunion check-in$90
Normally $1,500
Today $597
Most support
Plus, with JJ
One-on-one time with JJ, building your gear, workflow and content around you, so you walk away making better content straight away. No money wasted on the wrong gear.
Yes, your phone is enough. We start with what's already in your hands and build from there.
- Everything in Standard$1,500
- 2 x one-hour private sessions with JJ$500
- 3 x video review with notes$150
- A gear and setup plan for your actual budget$150
- Equipment training: better framing and light$120
- A filming workflow built around your setup$90
- Content built around your audience$80
- Workshopping hooks that suit you$70
- On-camera direction, and working around the uhhms$100
- 23 Sept technical check-in (30 min)$90
Normally $2,850
Today $997
Doors close Friday 31 July 2026, 17:00 SAST. Secure your seat to start on Monday 10 August 2026.
Doors close in
--D--H--M--S
Doors close Friday 31 July 2026, 17:00 SAST
What we need from you
- Be available for the weekly live calls on Mondays, 17:30 to 19:30 SAST. Attendance matters, you'll get much more from this if you can attend live
- Set aside roughly 3–4 hours a week for the lesson and the action task
- Take part in group feedback
- Test at least one part of your idea with real people
The details
- Kick-off
- Monday 10 August 2026
- Weekly live call
- Mondays, 17:30 to 19:30 SAST (be available live)
- Programme length
- 5 weeks
- Time commitment
- 3 to 6 hours per week
- Investment
- $597 Standard / $997 Plus
- Doors close
- Friday 31 July 2026, 17:00 SAST
FAQ
Do I need to have a business already?
No. You can arrive with a business, an early idea, or simply an area of knowledge or experience you believe may be useful.
Do I need a large social-media following?
No. The Value Lab is not built around becoming an influencer. A small, relevant audience can be more useful than a large, unfocused one.
Do I need to know exactly what I want to sell?
No. You should be willing to choose a direction and test it, but you don't need a finished offer before the programme starts.
How many weeks is the course?
The core course runs over 5 weeks. Before that we've got two short sessions to get you set up and settled in, so all in, you're with us for about 7 weeks from the first hello to the last session.
When does it actually start?
The pilot starts on Monday 10 August 2026. Please make sure you don’t miss the kick-off.
How long is each session?
Plan to keep aside 2 hours for each one. That's an estimate rather than a hard rule. Some sessions may run a little shorter, some closer to the two hours.
How much time will this take?
Plan for the Monday live call plus roughly 3 - 6 hours to complete the action task.
Will you build my product or business for me?
No. We guide the process, provide frameworks and give feedback. You do the work.
Does the programme guarantee income?
No. Results depend on the offer, the market, the quality of the test and the work you put in. Carla's own results are hers, they're not a promise of what you'll earn.
What if my first idea isn't strong enough?
That's useful information, not failure. The process helps you identify weak assumptions early.
Is there anything after the 5 weeks?
Yes. Now this is something unique. We want to see and hear your progress. On 30 November 2026 we all come back together for a reunion check-in. We see how you're going, work through anything that's got stuck, and help you figure out your next steps. We don't just wave goodbye when the 5 weeks end.
Identify your value. Then go and use it.
If you're ready to find the value in what you already know, turn it into a focused offer, and do the work to test it
Secure your seat
Doors close Friday 31 July 2026, 17:00 SAST
The Value LabMoney With Carla